Unlock your marketing's full potential
I help companies strategize, measure, and optimize their marketing using attribution, media mix modeling, experimentation, and AI — so every dollar works harder.
Analytics
Cross-channel reporting
Audience insights
Creative performance
Customer journey analyses
Opportunity sizing
Transform data into actionable insights to uncover opportunities and improve performance.
Measurement
Attribution
Media Mix Models
Propensity models
Churn and retention
Forecasting
Understand marketing impact, optimize spend, and grow revenue.
Experimentation
Brand lift studies
A/B tests
Multivariate tests
Incrementality tests
Causal impact analyses
Evaluate media effectiveness, validate strategies, and increase confidence in decision-making.
Tools I work in
Google Ads | DV360
Marketo | HubSpot | Iterable
Nielsen | Comscore
Meta Ads
Salesforce
BigQuery | Snowflake
TikTok Ads
Hootsuite
Looker | Tableau | Power BI
LinkedIn Ads
Smartly
Jupyter | Colab
Google Analytics | Amplitude | Heap
Optimizely
Excel | Google Sheets
What customers say
"Tiffany is my go-to resource when our team is tasked with difficult campaign analyses. Not only was she thorough in her analysis, but she was always dedicated to providing great customer service."
Stephanie J.
Legendary Entertainment
“Tiffany presented many key insights which enabled us to better gauge ad inventory when delivering out targeted campaigns. I would strongly recommend Tiffany for any job in the advertising field."
Jeanne K.
Hulu
“Tiffany helped us take our marketing to the next level by delivering a comprehensive measurement framework while integrating AI tools that gave us deeper insights and smarter optimization.”
Matthew B.
Warner Bros.
“Thank you for advising on geo-based experiments that clearly showed what was driving growth. The insights we gained allowed us to allocate budget more efficiently and confidently scale our efforts.”
April Z.
Acorns
Real growth comes with better measurement
Strategic enablement
Bridging the gap between data and strategy, providing the insights leaders need to drive growth and ROI.
Measurement roadmaps
Building robust marketing measurement frameworks tied to business objectives.
Data integration
Connecting disparate marketing and sales data sources for holistic insight.
Analytics workshops
Upskilling marketers on data visualization, measurement best practices, and AI tools.
Ready to take your marketing to the next level?
Together, let’s build the right strategy for your business that delivers results.